Nintendo seems to be taking the Disney route to licensing some of their properties, as The Pokemon Company and Build-A-Bear Workshop will be teaming up in 2016 to offer customers the ability to make their own Pikachu.
The new addition to Build-A-Bear will be available in the United States, Europe, Canada, and Australia and includes several different customization options. A pokeball hoodie and a custom Pikachu sound chip are just some of the options you’ll be able to customize about your figure.
If you do decide to build your own Pikachu, a custom trading card will be given to you as well. For those who prefer to customize online, a Charizard costume will be provided.
Pikachu is the most recognizable Pokemon even for those who aren’t familiar with the series, so it’s likely if this promotion goes well, we could see even more Pokemon on the shelves of Build-A-Bear.